Types of Online Advertising to Increase Business Profits
Maybe for most people, advertisements that are familiar are advertisements found on television, radio, newspapers, magazines, pamphlets, or billboards. Online advertising is still relatively new, starting with the emergence of banner ads on October 27, 1994 in the online magazine HotWire. Online advertising is an ad that uses the internet as a medium for delivering promotional messages, whether they are displayed through desktop computers or mobile devices. Online advertising is also various types. If you want to increase your website traffic, you can visit local seo expert.
What are the benefits of online advertising for your business?
– More Measured Ads
Online advertising is very easy for you to do the analysis. You can clearly monitor the effectiveness of advertisements ranging from the reach, cost, to your ad target. The advertising platform has provided various data reporting that you can analyze to determine your next ad target.
– Online Advertising More Diverse in Format
Besides being more measurable, online advertising has the advantage of freedom in determining the type and format of the ad. Starting from images, videos, text, to a combination of the three you can use as needed.
You can also advertise via email. Email is not only useful as a personal communication tool but can also be used as a marketing tool. Email marketing is the sending of commercial messages such as newsletters and promotions via email. Email marketing is not only cheap but also has a high level of effectiveness. According to McKinsey and Company research, email marketing is 40 times more effective than social media like Facebook and Twitter. Therefore, using email marketing as one of the online advertisements is highly recommended.
Video marketing is one of the most effective types of online advertising for all types of businesses, both small companies, and large companies. The effectiveness of video marketing is proven by Vidyard, an international scale company in the field of marketing that focuses on online video.